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AJO030

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29 Jul 2024

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Development and Production of the Collection

1) Main information about your Company

2) Please specify the product type (earrings, ring, pendant, other)?

3) Brand Essence (Main Idea/Mission of the Product)

4) Unique Selling Proposition (USP) of the Product

  • Why would the consumer choose your product over competing ones? Product Positioning (Key Differentiation from Main Competitors).

5) Name 3 Key Features/Benefits of the Product (Rational and/or Emotional)

6) Describe the Consumer Groups (Target Audience) of the Product in Free Form

7) What Does Your Product Offer the Consumer? What Benefits Does It Provide?

8) Is Your Product Familiar to the Consumer?

9) Price Characteristics of the Product

10) Describe your 3 main competitors by the following parameters:

  • Name/Website link
  • Competitor’s strengths relative to your product
  • Competitor’s weaknesses relative to your product
  • How long the competitor has been on the market compared to your company

11) The Scope of Your Brand’s Interests:

12) What Feelings Should the Product Evoke in the Consumer? What is Your Client’s Lifestyle?

13) What Visual Images Reflect the Essence of Your Brand?

14) What Images and Solutions Do You Consider Unacceptable for Use (and Why)?

15) Attach some files:

16) Which Metals Do You Want to Use for Your Product?

17) Will Stones Be Used in Your Product? If Yes, Which Ones?

18) Will Electroplating Be Used? If Yes, Which Types?

19) Do you want to use non-standard materials in your product? If yes, which ones?

20) Please choose a convenient format for working with us

21) Choose acceptable project completion deadlines for you

22) What else do we need to know to clarify the product development task?

Thank You!

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