1) Main information about your Company
2) Please specify the product type (earrings, ring, pendant, other)?
Please specify the product type (earrings, ring, pendant, other)?
3) Brand Essence (Main Idea/Mission of the Product)
Brand Essence (Main Idea/Mission of the Product)
4) Unique Selling Proposition (USP) of the Product
Why would the consumer choose your product over competing ones? Product Positioning (Key Differentiation from Main Competitors).
Unique Selling Proposition (USP) of the Product
5) Name 3 Key Features/Benefits of the Product (Rational and/or Emotional)
Name 3 Key Features/Benefits of the Product (Rational and/or Emotional)
6) Describe the Consumer Groups (Target Audience) of the Product in Free Form
Describe the Consumer Groups (Target Audience) of the Product in Free Form
9) Price Characteristics of the Product
10) Describe your 3 main competitors by the following parameters:
Name/Website link
Competitor’s strengths relative to your product
Competitor’s weaknesses relative to your product
How long the competitor has been on the market compared to your company
Describe your 3 main competitors by the following parameters:
11) The Scope of Your Brand’s Interests:
12) What Feelings Should the Product Evoke in the Consumer? What is Your Client’s Lifestyle?
What Feelings Should the Product Evoke in the Consumer? What is Your Client’s Lifestyle?
13) What Visual Images Reflect the Essence of Your Brand?
What Visual Images Reflect the Essence of Your Brand?
14) What Images and Solutions Do You Consider Unacceptable for Use (and Why)?
What Images and Solutions Do You Consider Unacceptable for Use (and Why)?
16) Which Metals Do You Want to Use for Your Product?
17) Will Stones Be Used in Your Product? If Yes, Which Ones?
18) Will Electroplating Be Used? If Yes, Which Types?
19) Do you want to use non-standard materials in your product? If yes, which ones?
20) Please choose a convenient format for working with us
21) Choose acceptable project completion deadlines for you
22) What else do we need to know to clarify the product development task?
What else do we need to know to clarify the product development task?
